Digital Transformation for Direct Selling Industry

From "People Finding People" to "Data-Driven"

Activating New Momentum for Direct Sales Business

The direct sales industry relies on personal networks and customer trust, but the traditional model faces issues like "disorganized customer management, inefficient team collaboration, and real-time performance tracking challenges." BSurprise offers AI-driven digital tools tailored for direct sales businesses, addressing three core scenarios: "agent management, customer follow-up, and product promotion." These tools help sales teams achieve "precise customer targeting, efficient customer management, and intelligent order promotion," while also providing real-time performance monitoring and team management capabilities.

AI Lead Identification System: Based on social media data, consumption habits, and industry attributes, it automatically filters high-intent leads (e.g., middle-aged women interested in health products, new homeowners needing home goods), and generates visit strategy recommendations.

Core Pain Points and AI Solution Strategies

"Difficult to identify potential customers, relying on manual visits, and low conversion rates"

"Lack of a systematic approach to customer follow-up, leading to missed opportunities"

AI Customer Follow-Up Assistant: Automatically records customer interaction history (e.g., product feedback, inquiry records), sets intelligent reminders based on the customer's intent stage (initial inquiry, comparison phase, decision-making), and pushes personalized follow-up content (e.g., product experience cases, promotional offers).

AI Team Management Platform: Displays real-time agent performance rankings, team growth, and training progress. It automatically identifies agents with declining performance and analyzes the reasons (e.g., lack of customer resources, insufficient product knowledge), pushing targeted training content.

"Dispersed agent team management and lack of transparent performance data"

"Monotonous product promotion content, unable to match different customer group needs"

AI Direct Sales Content Factory: Automatically generates product promotion materials (e.g., customer testimonial video scripts, social media copy, product comparison graphics), supporting content customization based on customer characteristics (e.g., age, occupation, pain points).